Ford.jpg

Ford

As a freelance Art Director at GTB, my assignment was to contribute to reimagining the car buying experience on Ford.com. In collaboration with the team, we created several prototypes of a component based design system that work together to allow for contextually relevant integration of social, credit, and owner content. All with the goal of creating a meaningful, personal user experience.

Screen Concepts.

106_pov_owner.jpg
104_pov_communityHub.jpg
1Ford-Integration-Social-Nameplate.jpg
101_Homepage+Initial+State_FIESTA-Nameplate-rhino-personalization.jpg
1Ford-Shopping-Advisor02.jpg