Intel's new CMO was driving a homepage refresh ahead of a major conference, with a sharp focus on AI. As a longtime brand partner, VML was invited to concept directions with no formal brief, a compressed 24hr timeline, and a design-led mandate.

The concept above was selected by the Intel team. What we didn't know at the time was that this was a competitive pitch against Sapient. We won. This single concept became the catalyst for a full Intel.com redesign and expanding the agency’s scope of work.