Intel
SITUATION
Intel's new CMO was driving a homepage refresh ahead of a major conference, with a sharp focus on AI. As a longtime brand partner, VML was invited to concept directions with no formal brief, a compressed 24 hour timeline, and a design-led mandate.
TASK
Three XD Directors were each assigned a distinct creative theme. Mine was Open, Clean, Modern, with deliverables spanning desktop and mobile concepts plus a lightweight interactive prototype, shown above.
ACTION
Within 24 hours, I delivered a fully realized concept across light and dark modes for both desktop and mobile, complete with an interactive prototype. Pushing beyond Intel's existing brand guidelines, I developed an elevated visual language rooted in typographic hierarchy, spatial composition, and a restrained color system to reposition Intel in a more premium, forward-looking space befitting their AI ambitions.
Other leading concepts:
RESULTS
The concept was selected by the Intel client team. What we didn't know at the time was that this was a competitive pitch against Sapient. We won, landing the premium, AI-forward positioning the CMO was after and becoming the catalyst for a full Intel.com redesign, a growing XD team of over a dozen designers, and every engagement that followed.
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