SW 9081
SITUATION
Sherwin-Williams' Color of the Year relied on static AEM components that lacked the emotional resonance needed for a hero color moment. For the launch of Redend Point SW 9081, the client wanted something more immersive.
TASK
Conceive and deliver an elevated interactive experience with a clear path to e-commerce.
ACTION
Using Crazy 8s and structured critique sessions to align the team, I worked closely with dev partners to design an immersive, interactive page that brought Redend Point to life, with e-commerce woven throughout so visitors could order swatches or paint directly from the experience.
RESULTS
The launch drove a measurable uptick in color orders, with SW's brand agency adopting design elements for collateral campaigns.
10%
Uptick in color sample orders
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