Personalize
Ford anticipated that Mach-E customers would face a significant wait between reservation and delivery. New connected EV owners needed a flexible setup tool to pre-configure their vehicle during that window, building familiarity and confidence well before day one.
From Nothing.
To Something Desirable.
Research, Design, Test, Iterate.
New connected EV owners need a flexible setup tool, to help them quickly and confidently pre-configure their vehicle, for a more personalized ownership experience.
Research
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Market.
We took a look at what the competition was doing as well as analogous experiences that could provide value to ours.
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Customer Value.
Once we had a series of features that could be brought to life through the experience, we conducted surveys to understand what consumers valued the most.
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Usability.
Once we had bits of the experience working, we quickly put the experience in from of potential customers to further learn desirability and if the UI was easy to use.
End-to-end Pathway / Online Purchase
Profile / Personalization
Drive Modes
Charge Stations
Departure & Comfort
Delivering effortless onboarding and personalization validates purchase while giving customers an emotional connection toward their new vehicle.
