For PROs
SITUATION
Sherwin-Williams needed a best-in-class digital experience for paint professionals, a high-value segment whose loyalty directly impacts revenue. After years of investment, the PRO+ Dashboard had stalled post-handoff and was at risk of launching below its potential.
TASK
I was brought in to drive the PRO+ Dashboard across the finish line while expanding the Pro ecosystem with a QuickBooks integration and simplified registration experience.
Successfully launched the responsive PRO Dashboard, Quickbooks integration, a refreshed Invoice experience, and new features like Instant Registration & Job Cards.
ACTION
Reviewing the existing handoff, I identified opportunities to elevate the design before development picked it up and moved quickly to implement improvements. I led the design of the PRO+ Dashboard, redesigned the invoice experience in close collaboration with developers to integrate QuickBooks, and helped ideate & execute Simple Sign On to give Pros instant access to the platform upon registration.
RESULTS
The PRO+ Dashboard launched in October 2023. In the year that followed, Sherwin-Williams' Paint Stores Group delivered above-market growth, with the company citing continued investment in digital tools as a key contributor to a record $23.10B in revenue.
16%
Uptick in launch year registrations
5
Successful product launches
2024
Contributed to record revenue year
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