Team Edison
SITUATION
Ford enlisted VML to reimagine the vehicle ownership experience for its first-ever electric vehicle. The challenge extended beyond individual features, requiring a cohesive, human-centered experience across every customer touchpoint.
EV Shop/Buy/Own Journey
EV Shop/Buy/Own Journey
TASK
As a design lead within Team Edison, I shaped key elements of the Mach-E ownership experience while ensuring continuity across multiple parallel work streams.
ACTION
Led experience design across Remote Vehicle Setup, Try the Tech, Home Energy Management, and co-led an end-to-end service design exercise mapping the full Mach-E journey across all touchpoints to close gaps and maintain cohesion. Proposed and sold through a testing process to ensure real Mach-e owners were experiencing the full journey as intended.
Experiences
Storyline
RESULTS
Team Edison was foundational to Ford's first EV launch and established a human-centered, CX-first operating model for both Ford and VML that extended well beyond the Mach-E program.
More Projects
